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Daprify – Best Digital Transformation Partner – India

Trustworthy tracking, so you can see what really drives results.

Good marketing decisions need good data. We set up and audit GA4, Google Tag Manager and conversion events, then build reports that show what is working in plain language.

  • Tracking tested before it is trusted
  • You keep ownership of your accounts
  • Dashboards that people actually read
GA4
Event-based analytics set up properly
GTM
Tags managed in one clean container
Conversions
Forms, calls and purchases tracked
Dashboards
Looker Studio reports in plain language
Audits
Fixing what is broken or duplicated

When the numbers cannot be trusted.

Wrong or missing data leads to wrong decisions. These are the issues we find most often.

  • Reports disagree with each other

    We compare sources, find the cause and align definitions so everyone reads the same numbers.

  • Enquiries are not recorded

    We check forms, calls and buttons, then add or fix the events that matter.

  • Events are duplicated or noisy

    We clean up tags and triggers so one action is counted once.

  • You cannot tell which channel works

    We set up consistent campaign tagging so sources show up clearly.

What we set up and fix.

A clean measurement foundation, documented so your team can maintain it.

  • GA4 setup and audit

    Properties, data streams, events and conversions configured for your business.

  • Google Tag Manager

    A tidy container with clear naming and version notes.

  • Conversion tracking

    Forms, calls, bookings and purchases tracked and tested.

  • Campaign tagging

    UTM standards and ad platform links for reliable attribution.

  • Looker Studio dashboards

    Clear reports combining analytics and ad data.

  • Documentation

    A tracking plan so everyone knows what is measured and why.

From audit to reliable reports. Five steps.

We fix the foundation first, then build reporting on top of it.

  1. Audit

    Review current analytics, tags and conversions.

  2. Plan

    Agree what to measure and write a tracking plan.

  3. Implement

    Set up and connect GA4, Tag Manager and platforms.

  4. Test

    Check every event with real tests before relying on it.

  5. Report

    Build dashboards and train your team to read them.

What good tracking lets you see.

Once the data is reliable, these questions become easy to answer.

  • Who visits

    Audience, devices and where visitors come from.

  • How they arrive

    Search, social, ads and direct, tagged consistently.

  • What they do

    Key actions such as enquiries, calls and purchases.

  • What it costs

    Cost per enquiry or sale when ad data is connected.

  • Where they drop off

    Steps in a journey where people leave.

  • What to do next

    Clear actions, not just charts.

Reliable data, step by step.

Most tracking projects follow this pattern:

  1. 1Week 1

    Audit

    Review what exists and what is missing.

  2. 2Weeks 2 to 3

    Implement

    Set up or fix GA4, GTM and conversions.

  3. 3Week 4

    Test

    Validate events and agree dashboards.

  4. 4Month 2 onwards

    Report

    Monthly reporting and improvements.

This is an illustrative framework, not a promise of results. Timelines depend on your starting point, resources and how quickly decisions are made.

Questions you may have.

Straight answers about GA4, Tag Manager and data you can trust.

Do I need GA4 and Tag Manager?

Most businesses benefit from both. GA4 collects and reports the data, and Tag Manager makes it easier to add and manage tracking without editing site code each time.

Will tracking slow my website?

Well-configured tracking has a small effect. We keep containers tidy and load only what is needed.

Can you fix our existing setup?

Yes. We audit what is there, remove duplicates, fix broken events and document the result.

What about cookie consent and privacy?

We follow consent requirements for the regions you serve and set tracking up to respect user choices. For legal advice on compliance, speak to a qualified professional.

Do I keep ownership of my data?

Yes. Your analytics, tag and dashboard accounts stay in your name, and you keep full access.

  • GA4
  • Tag Manager
  • Conversions
  • Dashboards
  • Audits

Make decisions with numbers you trust.

Let's review your tracking and fix what stands between you and clear answers.